> For the complete documentation index, see [llms.txt](https://privacy.perkinsfund.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://privacy.perkinsfund.org/privacy-and-terms-review-adobe-software-for-creatives.md).

# Privacy & Terms Review; Adobe (Software For Creatives)

![Adobe Logo](https://1654062542-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FKcT3SZLCzeIq3NtZ0mdS%2Fuploads%2Fgit-blob-698160072fc69fa35b56c153eee67d76b1eb30fb%2FAdobe-Logo.jpg?alt=media)

Adobe claim over 850 million monthly active across their creative, document and experience products. They ended the 2025 fiscal year with $23.77 billion in revenue.

They don’t disclose how much they generate from advertising partnerships, its Adobe Advertising Cloud services are nestled under its ‘Digital Experience’ segment of their financial reporting, which was a cool $5.86 billion for the financial year ending 2025.

This article consists of a review of Adobe’s;

* [Privacy Policy](https://www.adobe.com/uk/privacy/policy.html)
* [Terms of Use (General)](https://www.adobe.com/uk/legal/terms.html)
* [Adobe and Social Networking](https://www.adobe.com/uk/privacy/social-networking.html)
* [Marking and Advertising Practices](https://www.adobe.com/uk/privacy/marketing.html)
* [Student Privacy](https://www.adobe.com/uk/privacy/k12-student-page.html)
* [Location Specific Privacy Rights and Information Notice](https://www.adobe.com/uk/privacy/location-specific-notice.html)
* [Adobe Experience Cloud Privacy](https://www.adobe.com/uk/privacy/experience-cloud.html)
* [Electronic Signature Services Additional Privacy Information](https://www.adobe.com/uk/privacy/policies-business/esign.html)
* [Privacy Information for Younger Users](https://www.adobe.com/uk/privacy/policy-youngerusers.html)
* [Cookies and Similar Technologies Notice](https://www.adobe.com/uk/privacy/cookies.html)
* [Consumer Health Data Privacy Notice](https://www.adobe.com/privacy/us-consumer-health-data-privacy-notice.html)
* [Adobe Privacy Choices](https://www.adobe.com/uk/privacy/opt-out.html)
* [Electronic Signature Services Additional Privacy Information](https://www.adobe.com/uk/privacy/policies-business/esign.html)
* [Digital Identity Providers](https://helpx.adobe.com/uk/document-cloud/digital-identity/dig-csc-idps.html)
* [Adobe Experience Cloud Privacy](https://www.adobe.com/uk/privacy/experience-cloud.html)
* [Product Licences and Terms](https://www.adobe.com/uk/legal/licenses-terms.html)

Like with many other large technology based companies, Adobe have a core set of policies and terms, with some products and services being subject to additional policies.

## WHAT INFORMATION IS COLLECTED BY ADOBE

Where a user registers to use an Adobe Service, purchases a licence to use their Services or Software, they state they collect the following;

* Name
* Email address
* Telephone number
* Postal or physical address
* Country
* Payment/billing information (where user pays for a service/licence)
* Licence(s) purchased
* Eligibility information (i.e. student or teacher edition of apps etc)
* Content of and communications with customer support (call recordings, correspondence via website, chat, video, email or other channels).
* Types of Services and Software of interest
* Date of birth
* Company or school name (if applicable)
* Title
* Occupation
* Job function
* Expertise
* Company details (where applicable) (size, industry and *“other information about the company where a user may work when the user has provided the company name”*)
* IP address
* Browser
* Device ID
* Cookie ID
* Browser extensions connected to the users Adobe account(s)
* Inferred or generated information; preferences
* Device type
* Device settings
* *“Unique identifiers”*
* Software version
* Language settings and configuration
* Referring URL
* Use and navigation of Services and Software (including how the user interacts with), and analysis of.
* Analysis of the users content (subject to their opt-out and consent rights)
* Profile information
* All user *“Content that includes personal information which is sent or received using an online feature of Adobe Services or Software which is stored on Adobe servers, such as documents, photos, videos, activity logs, metadata about your content, user generated requests such as search terms, prompts”*
* Content metadata
* Information about the users accessibility requirements or preferences such as mobility, visual, auditory, dietary or other)
* Biometric identifiers (faceprints and voiceprints)
* Device manufacturer
* Device model
* IP address
* Software version, date of activation, successful and unsuccessful updates
* Product serial number
* Device memory
* Operating system
* Language settings
* Screen resolution
* *“unique document identifiers”* (where documents are uploaded/shared)
* If accessing services via a mobile device, the geolocation of the device to a radius of 1,850 feet.
* Sensitive demographic information (racial or ethnic origin, religious beliefs, information about sex life or sexual orientation)
* Social media profile information (if a user interacts with Adobe)

Under their Consumer Health Data Privacy Notice they state they may also collect;

* Information about a users health related conditions, status or diagnosis
* Characteristics and measurements of user images, video or audio content
* Where a User utilises Adobe Electronic Signature Services, they state (in addition to the above);
* Information embedded within a document
* Information collected via form fields
* Signers IP address
* Where the sender of a document requests that the signer take a photo for identity verification purposes and upload documents (such as Government-issued ID), the third party identification partner may create biometric information (facial recognition) from the submitted information, no biometric information is shared with Adobe or the sender, and the third party provider reportedly deletes any biometric information within 180 days of collection. Copies of documents provided through this feature are sent to the sender of the document ([view Adobe’s digital identity providers here](https://helpx.adobe.com/uk/document-cloud/digital-identity/dig-csc-idps.html))

Certain customer information is anonymised for the purposes of analytics.

Adobe state they may collect the above data points through either;

* User interacting with the services
* From third party data sources
* Publicly available sources
* Inferred or generated from other data

Adobe state that they may collect or combine information provided by the user with information from third party sources including;

* Professional networking sites
* Information service providers
* Partners
* Data brokers
* Service providers
* Aggregators
* Publicly accessible sources
* Financial institutions and payment processors
* Subsidiaries
* Affiliates

## DATA RETENTION

Adobe process and keep most personal information for as long as the user is an active user of their services.

If a user chooses to delete their account, they delete *“certain personal information”*, retaining what they need to to comply with business and legal requirements (i.e. financial transactions/purchases), which they retain for ten years after the users last interaction with them.

Photos’ and ID submitted for identity verification is deleted by the third party identity verification provider within 180 days of collection.

## WHAT IS DISCLOSED AND WITH WHO

Adobe state that they will disclose personal information within the Adobe family of global companies, including acquired companies (you can [view those here](https://www.adobe.com/uk/about-adobe/contact/offices.html)).

They state they also disclose personal information;

* With other third-party data controllers (in order to provide their services)
* Resellers
* Sales and advertising partners
* Retailers
* Advertisers
* Advertising agencies
* Advertising networks and platforms
* Information service providers
* Fraud monitoring and prevention providers
* Social media platforms
* Government authorities

Adobe state they Audience Match Partners as;

* Meta
* Pinterest
* Snap
* TikTok
* Amazon
* Quantcast
* Yahoo
* Google

Sharing user information with the above companies supports cross-platform targeted advertising.

Where the users Adobe account is associated with a business domain/business email address, they may provide user personal information to that business.

Where a user uploads content to Creative Cloud and Document Cloud apps, Adobe *“may analyse the content processed or stored on their servers using techniques such as machine learning to improve our products and services”.*

*“Adobe does not analyse your content to train generative AI models, unless you choose to submit content to the Adobe Stock marketplace”.*

Adobe state they do not use student data (this does not include universities, they collect University data) to inform or direct targeted online advertising or marketing to students.

If a user signs into an Adobe service using a third party login, certain information is shared with and received from the third party.

## TERMS OF SERVICE

Adobe products are not intended for users under the age of 13, except certain products (Project Aqua).

User agrees that Adobe can review content on their servers for illegal content, abusive content or behaviours.

Locally stored content on a users device is not scanned or reviewed.

User is granted a licence to use Adobe software.

Users have thirty (30) days from the point of terminating their account and/or licence to download any content stored in the Services.

Adobe offer a paid *“Talent Search”* feature to recruiters and companies looking to discover and hire creative talents, by uploading a public profile or public project on the services, the user agrees that the public information may be included in Talent Search results.

Content a user submits to Adobe Stock Marketplace is used to train generative AI models, the user grants Adobe a licence to do this in the act of submitting the content.

## COOKIES

Adobe embed an array of cookies into their services across web and apps.

You can [view those cookies here](https://experienceleague.adobe.com/en/docs/commerce-admin/start/compliance/privacy/compliance-cookie-law#default-cookies)

## OTHER CONSIDERATIONS

Adobe uses a number of partners to undertake identity verification where that is provided as an option through one of their services (Adobe Sign). They state those third party digital identity providers as;

* BankID Norway
* BankID Sweden
* Finnish Trust Network (FTN)
* ID.me
* IDNow
* Login.gov Self Asserted
* Login.gov Verified Identity
* MitID
* My Number Card
* OneID


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